Aisshpra Gems & Jewels launched its 16th showroom in Jaunpur on May 7, expanding its Uttar Pradesh retail network and introducing its “Jewel Story” lightweight diamond jewellery collection to the region.

The trends observed during Akshaya Tritiya 2026 — ranging from the rise of men’s accessories to the adoption of quick-commerce — indicate a market that is successfully blending its deep cultural roots with the demands of a modern, convenience-oriented era, says Dhwani Rathod.

Limelight Lab Grown Diamonds launched its first Gorakhpur store in April 2026, expanding Uttar Pradesh presence to seven stores, targeting rising demand for lab grown diamond jewellery in emerging markets.

Aisshpra Gems & Jewels launched its 15th showroom on April 10, 2026, in Gonda, Uttar Pradesh, expanding in Tier-2 markets, introducing ‘Jewel Story’, and strengthening its franchise-led retail growth strategy.

Aisshpra Gems & Jewels launched its 14th showroom in Alambagh, Lucknow on March 19, 2026, expanding presence in Uttar Pradesh and strengthening focus on trust-led, customer-centric jewellery retail formats.

The Government of India has expanded mandatory gold hallmarking to seven additional districts under the sixth phase of implementation, increasing nationwide coverage to 380 districts effective March 2, 2026.

P N Gadgil Jewellers recorded Rs 365 crore sales during its Foundation Day offer from February 7–9, 2026 across Maharashtra and other states, driven by gold demand despite elevated prices.

PNG Jewellers opened its first Bihar showroom in Patna on December 7 2025, marking eastward expansion, serving existing regional customers, and increasing its national retail footprint to 65 stores nationwide.

PC Jeweller has partnered with the Uttar Pradesh government to help 1,000 certified goldsmiths transition into jewellery entrepreneurs through training, market access and support under state and central schemes.

Aisshpra Gems & Jewels, Uttar Pradesh’s trusted jewellery house since 1940, expands its footprint with Sultanpur’s largest showroom, offering diverse collections, heritage craftsmanship, and transparent pricing, inaugurated by Cabinet Minister Shri Nand Gopal Gupta ‘Nandi’.

The three-floor store in Sigra strengthens the brand’s presence in eastern Uttar Pradesh and brings its Gorakhpur legacy closer to a growing local clientele

Malabar Gold & Diamonds continues to make strides in expanding its global presence

Motilal Oswal Financial Services Ltd (MOFSL) suggest that the size of the Indian jewellery retail sector was close to USD80b (INR6,400b) in FY24

Customers can now purchase Gargi fashion jewellery in Chennai, Shillong, and Kanpur